illustrationAbout
Design that ended up on the P&L: Zappos, DocuSign, Oracle, Louis Vuitton.
A $1.2B acquisition at Zappos, a billion users at DocuSign, a 51 percent cloud revenue jump at Oracle, up to 60 percent lower compute cost at CloudNatix. I designed the interfaces in each of those stories, and I started every one by finding out what was true.
The practice
Research first, then the interface.
The work has run through Chroma Design, the research-driven studio I founded and grew to twelve people through the dotcom early days; Motorola Solutions, where I led usability research across four continents; Saatchi & Saatchi Health, where I built the agency’s first UX department; and Oracle, where I created the Prague design center and led its twenty-person team across the cloud products. Consulting engagements along the way have included Audi, Intel, and McKesson.
Today that work runs through Experience+, where I lead as principal, still research-led and increasingly hands-on in the code that ships the interface: React, TypeScript, and Tailwind alongside the design tools. I teach some of the same practice, as an instructor at UC Berkeley Extension, ArtCenter College of Design, and Academy of Art University. I still test my own conclusions before I trust them, on my own concept work as much as anyone else’s.
How I work
Three principles, every project.
The same three practices run through every engagement, whatever the project or the client.
An early focus on users and tasks
I bring users and their tasks into the process from the very start, not after the fact. The earliest stage is when a project has the most room to change course, before assumptions harden into a design. Fixing a wrong assumption later costs everyone more than getting it right the first time would have.
Empirical measurement
I put a working prototype in front of real people and give them real tasks to complete. I measure what happened, task completion, errors, time on task, rather than trusting my own impression of whether an interface feels right. Whatever the test turns up gets fixed before the product ships.
Iterative design
The best interfaces come from designing, testing, and revising the same idea more than once, not from shipping the first draft. I start rough, often on paper, and refine through several passes before anything becomes an interactive prototype. Admitting a decision was wrong is part of the process, not a failure of it.
Measured impact
Work that shows up on the P&L
Billion-dollar growth curves, landmark acquisitions, doubled digital share: the companies I have designed for have numbers to show for it. Every figure is verified and traceable to a public source.
DocuSign · users on the platform
Users · 20M → 1B+ (2012–2025)
Saatchi & Saatchi Health · digital share of agency work
Digital / RM / analytics · doubled to 30–35%
Oracle · cloud revenue
Cloud revenue · +51% YoY to $1.5B
CloudNatix · efficiency
Compute cost · up to −60% · DevOps productivity 5×
Zappos · gross merchandise sales
GMS · $1.6M → $1.2B (2000–2008)
LVMH · reported revenue
Revenue · €29.1B → €30.6B (2013–2014)
Aktana · brands on the platform
Contextual Intelligence Engine · 350+ brands
$1.2B
Zappos — later acquired by Amazon
$136.5M
Securant ClearTrust — acquired by RSA Security
€30.6B
LVMH revenue during the Louis Vuitton engagement
350+
brands on Aktana’s Contextual Intelligence Engine
: public filings, press releases, and vendor-published case studies. Figures are company-level outcomes during or following my engagement periods; results like these are the work of many hands, and I don’t claim sole credit.
The record
A career of meaningful outcomes
The practice behind the work, in results, from the dotcom years to the AI era.
Business growth
Designed early e-commerce UX for Zappos, later acquired by Amazon for $1.2B
Redesigned DocuSign's contract management platform, now serving 1B+ users and ~1.8M paying customers
Led UX work for Louis Vuitton during a period of €30.6B LVMH revenue and $28.4B brand valuation
Contributed to Oracle's 51% cloud revenue growth ($1.5B)
Doubled Saatchi & Saatchi Health's digital business to 30–35% of agency work
Delivered up to 60% cloud cost reduction and 5X DevOps productivity improvement at CloudNatix
Experience innovation
Designed foundational UX for Aktana's AI Contextual Intelligence Engine, now used by 350+ brands across top global pharma
Designed UX for Securant's ClearTrust, later acquired by RSA Security for $136.5M
Contributed to Oracle's Redwood Design System, unifying a diverse product portfolio
Saatchi Rx Club Award — Sanofi Pasteur campaigns recognized by the Rx Club Awards for creative excellence in healthcare advertising
Helped launch LATimes.com — one of the first major U.S. newspapers online
Named inventor on US Patent 10,572,136 for interactive display systems (assigned to National Geographic)
Teams & culture
Created Oracle's Prague-based Design Center (a full-time role outside Experience+); led 20+ person international UX team across multiple cloud products
Established the UX and research department at Saatchi & Saatchi Health
Scaled Chroma Design to a 12-person team in the early dotcom years
Teaching
UC Berkeley Extension — instructor, UX professional education
Art Center College of Design — instructor
Earlier work
Enterprise and agency engagements without pages of their own
- Louis Vuitton
- Audi
- Oracle Cloud
- DocuSign
- Visa
- Intel
- Toyota
- Wells Fargo
- McKesson
- Aktana
- Saatchi & Saatchi
Get in touch
Design roles, advisory work, or a specific interface problem you are stuck on — all welcome. Send a message, book a time on my calendar, or find me on LinkedIn.